Audi Department Manager of Online Marketing, CRM/Lead Management, and Collateral - Herndon
Audi Department Manager of Online Marketing, CRM/Lead Management, and Collateral
Employer:
Audi of America, LLC
Location:
Herndon, Virginia 20171 United States
Last Updated:
11/10/2009
Job Type:
Employee
Job Status:
Full Time
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Job Description
Provide strategic guidance in terms of strategic development & management of brand, regional & dealer websites, online advertising, Audi Lead Management Administration (ALMA), Lead providers, CRM, social CRM efforts and Collateral.
Lead the team to build/maintain an Audi online presence and owner experience that reflects the Brand values & meets/exceeds the Audi customer expectations for a Tier 1 luxury franchise.
Provide direction & support for other Audi department online efforts, including Audi Field, Dealers, Service, Parts, Sales & Audi Financial Services, ITP&O and various stakeholders at AUDI AG.
Provide strategic direction and oversight for development/production of all Audi Brand consumer-facing vehicle catalogues.
Collaborate with the Marketing Communications Manager & Product Launch Manager to develop a digital marketing strategy for each product launch and campaign to drive pre-sales & sales targets.
Responsible for refining the content management work-flow process using current & future Content Management System applications as well as sharing platforms. Another key element is the maintenance & improvement of online metric systems & issue management.
Responsible for the integrated marketing process of retaining qualified Audi owners & sourcing qualified Audi prospects via various resources, & driving them to (re)visit showrooms, dealer events, corporate/partner events, test drives, & ultimately to (re-)purchase an Audi. Responsible for ensuring "closed loop" marketing communications for all qualified Audi owners, prospects & leads.
Engage with the key stakeholders (Audi Marketing, Sales, After Sales, Field, Dealers, affinity partners, Audi AG) to execute short-term & long-term owner & conquest marketing strategies, taking into account current owner demographics, psychographics, & customer & vehicle lifecycle triggers, as well as model line customer differences.
As part of the strategy implementation, lead the daily operations of the respective marketing programs & initiatives, ensuring the highest effectiveness of each program being executed from both loyalty (re-purchase) & cost perspectives.
Manage insights and reporting of online/CRM/Leads metrics to AoA Marketing & Audi AG management teams
Requirements:
7-10 years professional experience in marketing/advertising.
4+ years experience in Online Marketing/ Digital Interactive/New Media experience
4+ years experience in dealer/field website program management
4+ years experience in developing, implementing & executing CRM strategies, analytics, owner retention marketing, & owner communications
2+ years experience in leading websites operations
Experience in impacting, managing, allocation & spend of marketing & promotional budgets
Demonstrated success in developing strong working relationships across many layers of an organization & across cultural boundaries
Experience in developing RFP/RFQ particularly in the digital space
Comprehensive understanding of the latest developments and technologies in the digital marketing environment (Internet, mobile devices, CRM databases, emailing platforms etc.)
Experience in relevant aspects of the marketing mix: advertising, online, direct, trade show management, co-op programs, collateral, corporate ID, & branding
Experience managing project schedules
Experience in Managing teams / Leading Agencies
Proficient in Microsoft applications: Word, Excel, PowerPoint, Outlook
Desired
German language skills
Professional experience in automotive related advertising business
Corporate marketing experience with worldwide premium brands
Others
Up to 25% travel, partially to locations outside the U.S. (Ingolstadt, Germany)
Company Summary
We could offer you an ordinary career. Trouble is, we only deal in the extraordinary.
At Audi, our no-compromise approach to creativity and advancement has produced some of the most sporty, progressive and sophisticated vehicles on the planet.
With equal tenacity, we offer no-compromise careers that are challenging, rewarding and truly exceptional. Need proof?
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