Director, Consumer Marketing - Winston Salem

Director, Consumer Marketing

Employer:

R.J. Reynolds Tobacco

Location:

Winston Salem, North Carolina United States

Last Updated:

11/24/2009

Job Type:

Employee

Job Status:

Full Time

Shift:

1st Shift

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Job Description

R.J. Reynolds Tobacco Company (R.J. Reynolds) is the second-largest tobacco company in the United States, manufacturing about one of every three cigarettes sold in the country. Reynolds American Inc (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; Conwood Company, LLC; and Santa Fe Natural Tobacco Company, Inc.

Position Summary

RJRT is looking for a dynamic individual to help lead our marketing team. The Director Consumer Marketing (DCM) has full responsibility for developing visions, strategies, new products and programming for key brands to support RJRT’s innovation strategy. You'll serve as the principal point person within marketing for the development and introduction of new products and programs. You will need to maintain a high level of consumer and customer interaction, including adult tobacco consumer (ATC) engagements, customer meetings, retail store visits and ATC research. You will be responsible for developing insights on ATC trends and our business results in the marketplace.

The DCM is a leadership position within RJRT and will interact with a broad, cross-functional team to bring exciting new products and programs to market

Duties and Responsibilities

· Develop vision and strategy for achieving superior results in one of two key business areas:

o Consumer Touchpoints: Product, Packaging, Lifestyle Marketing, Direct Mail, Web, Social Media, Print

o Customer Touchpoints: Promotion, Pricing, Distribution, In-store Communications, Trade Communications

· Apply understanding of Brands, Consumers and Customers to achieve commercial goals

· Develop business cases based upon solid analytical skills, consumer insights and judgment

· Provide leadership by collaborating with a broad, cross-functional team of peers (Marketing Finance, Marketing Research, Trade Marketing, Marketing Operations, R&D, Legal, & External Relations)

· Ensure that corporate strategy and regulatory guidelines are imbedded in all marketing initiatives

Requirements:

Job Requirements

· Bachelor’s Degree in Marketing related field, MBA/Master’s Degree preferred.

· Minimum of 6 years related professional experience. Preferred industries to include consumer products, ad agencies, food/beverage, and convenience trade.

· Minimum of 2 years experience directly managing people, including talent development.

· Demonstrated ability to influence and lead cross functional teams, quickly building credibility.

· Experience in marketing new products and programs including related technical skills (research, database, event, websites, print, retail promotions, product development).

· Strategy development, planning, and analytical skills.

· Understanding of brands and consumer values.

· Ability to work collaboratively with Customers and suppliers

Additional Desired Qualifications

R.J. Reynolds Tobacco Company looks for principled, creative, dynamic and passionate people who display:

A passion for winning
Leadership, and a willingness to take responsibility and accountability
Problem-solving and decision-making ability
Creativity and innovation
Strong oral and written communication skills
Broad, cross-functional business knowledge
Technical and organizational ability
Honesty, integrity, trustworthiness and dependability
Self-motivation and an orientation to action
Flexibility and ability to embrace change

In return, R.J. Reynolds Tobacco Company offers very competitive compensation and award winning benefits.

These include:

Generous annual bonus program for all employees
401(k) plan that offers Company match of 100 percent of employee pre-tax contribution up to six percent.
Comprehensive health- and welfare-benefits package
Generous paid time off, including vacation, holidays, sick and personal days
Education initiative plans
Extensive training and opportunities for professional and career development.
Relocation assistance is available for those who qualify.

R.J. Reynolds Tobacco Company is an Equal Opportunity Employer.

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